Ryczek - Related Material 1
University of Michigan
Mike Ryczek Exhibition Publications Project
Thoughts on the Target interior store experience.
One of my goals for this project has become learning how to create a piece of design that connects with its physical setting. I noticed a very successful execution of this idea in a recent interior design project produced for Target by the design company Collins. More specifically, I am interested in how the design of individual department aisles reflects emotional qualities associated with that category of products.
The Health section of the store contains household medication and everyday toiletries. The shelves are dressed in a bright aqua, which complements the color palettes of almost all of the packaging found in the section. The titles on the ends of the isles read short messages like “Happy is healthy,” “Stay well,” and “Prepare for the expected.” The color gives me a sanitary and energetic feeling. The home section utilizes a navy blue and gives me a comfortable and reliable feeling with text like “Come home to comfort” and “Master your domain.” The Baby section uses a pastel green and gives me a clean and friendly feeling. Text like “It’s the little things” and “In the wee hours,” emphasizing the endearing tone that people like to use with their children.
In an attempt to understand the thinking behind each piece of this interior design scheme, I will list some key considerations that Collins might have had while developing the look and feel of the Target departments.
Color and imagery based on the physical items that will exist in proximity to the piece of design
Color that denotes feelings associated with the designed content
Text that speaks through the intended tone of the environment
Mike Ryczek’s work revolves around the instant emotional and nostalgic reactions that viewers have when they look at a painting. With this in mind, I am beginning to think about what that reaction looks like, and how it could be translated into words and color. Mike’s paintings will do a lot of that for me, so I think that it will be important to carefully consider which paintings I display in certain settings. The settings I am working with include large banners on a museum façade, smaller light post signage, mid-sized posters hung at various venues, catalogs placed in the museum gift shop, and brochures available at the exhibition itself. The project by Collins has also led me to consider the possibility of different lines of text that accompany these displays.