Free Press Action Fund

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Visual Identity
Website Design

Free Press is an activism and advocacy group that promotes equitable access to technology, diverse and independent ownership of media platforms, and media leadership accountability. I worked with the Theory One Design team to create a visual identity and website for the sister organization, Free Press Action Fund.

Our challenge was to create an identity for Action Fund that was related to the main Free Press website, but had it's own unique appearance. We chose to use a color palette that shared many tones with the parent organization, but used different dominant colors.