Honeycomb is an early stage startup that helps new parents create memory books for their children. The company recently changed its name (previously Saga) and had started to rethink its positioning, shifting its focus from entire families to new mothers. In-house designer Sumedha Gupta and I created a visual identity that matches the new name and is approachable for new parents. Included is a set of custom illustrations to be used in marketing materials and app interfaces.
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