Honeycomb is an early stage startup that helps new parents create memory books for their children. The company recently changed its name (previously Saga) and had started to rethink its positioning, shifting its focus from entire families to new mothers. In-house designer Sumedha Guptaand I created a visual identity that matches the new name and is approachable for new parents. Included is a set of custom illustrations to be used in marketing materials and app interfaces.
Honeycomb Website Try the App Process Brand audit, logo iterations 1. Research
I'll learn all about you, your business values, the people who will be using the website, and the purpose of the website. I'll research existing websites in your field to understand how we can stand out.
Once we have a clear idea of how the site will be structured, I'll create a usable prototype with a preview link. This is a rough draft filled with placeholders, and lets us start using the website early to test and make improvements.
5. Content & Copywriting
You'll send all of the content that you want displayed on the site. I'm happy to help with copywriting if needed. If there are things that you want to be able to update in the future like blogs, team member pages, or client lists, we can set up a content management system (CMS) so that you can do that without me.
5. Visual Design
I'll apply color, icons, text styling, layout detail, and animations to refine the site and make it feel lively.
Next I'll test the website to make sure it looks great on all screen sizes. I will check to make sure all links are working, text isn't getting cut off, photos are high resolution, and animations are smooth.
7. Launch & Maintenance
When we are ready to launch, I'll help you set up your domain and give you access to the website editor. I will provide free bug fixes for anything you notice after launch, and will always be available to make updates to the site.
I'll learn all about you, your business values, your audience, and competitors so that I understand who the brand is for and how to reach them. I'll also want to know about any founding stories or beliefs that are important to the organization and should be represented in the brand. I'll gather inspiration from design projects, photography, color palettes, and fonts to create mood boards. We will review these mood boards together and create stylistic guidelines that I will follow moving forward.
2. Iteration & Revision
I'll sketch many rough options for logos, colors palettes, and graphic elements before narrowing down. I'll deliver three final options that showcase different approaches to logo, color palette, and typography. We'll talk about what is working and what isn't and make revisions.
Once we are settled on a direction. I will apply that style to all needed materials. This might include templates for business cards, letterheads, social media, slide decks, illustrations, animations and more. When everything is created, we will have a final review to make edits before launching your new identity.
Ready to start a project?