LERA Health

Brand Identity

LERA Health is a functional health startup that makes holistic healthcare accessible for all. I created a brand identity for the company as they began to raise funding from investors.

Our goal was to create a trustworthy identity that could grow with LERA as they add patients to their network. LERA takes a proactive approach to care, focusing on creating good routines in multiple areas of patients' lives (sleep, diet, mental health, etc.) before jumping to reactive prescriptions. This philosophy led us to choose organic symbols that represented growth and a convergence of multiple elements into one.