The Sight Outcomes Research Collaborative is an ophthalmology research consortium at the University of Michigan's Kellogg Eye Center. Partnered organizations contribute to a repository of de-identified health data and use it for research and quality improvement projects. I worked with the SOURCE team to build a visual identity and website.
With over 12 partner sites across the country, SOURCE needed a visual brand that matched their reputation as a quality clinical tool trusted by top ophthalmology departments. The logo combines two interlocking shapes, representing the collaborative nature of the organization. The brand color palette draws from common eye colors, with brown/hazel being brightened to orange.
The SOURCE website enables people to learn about the organization, access data tables, proposal forms, and analytical tools. It features custom iconography, a membership map, and a content management system for site managers to add new members, publications, and events.