Wellnest is an early stage startup that makes a gamified journaling app. My friends Reade Plunkett, Drew Pilat, Mars Hovasse, Tommy Searle, and I started the company together, designing the app and brand identity over the course of about 2 years. Wellnest is a refreshing mindfulness app for people who are tired of older, more clinical tools. The visual brand echos the feelings of optimism and joy that come with discovering a new way to improve your mental health.
Our product strategy was focused on solving two main concerns that we heard from our college classmates: "Journaling is boring," and "I don't know what to talk about."
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